The Internet has changed a lot about people’s lives in the past couple decades. Web and mobile applications let us search for information, buy products, and communicate frictionlessly, from anywhere — at speeds and in ways never before possible. We get movie recommendations on the dashboards of our cars, produce and publish videos on our phones, and buy thermostats that predict. But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces no resultant pleasure. Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil impedit quo minus id quod maxime placeat facere possimus, omnis voluptas assumenda est, omnis dolor repellendus. arvard happiness expert Shawn Achor says just calling, emailing or texting a friend and putting an event on the calendar is more powerful than you think.